Hi! I’m Shruthi, designer, mentor, and, mom. I’m currently a Senior UX Designer at Amazon crafting innovative shopping experiences.

For the past 10 years, I’ve designed across a range of modalities, and have worked in industries including media, education, and e-commerce.

I believe good design is making purposeful and thoughtful decisions informed by diverse perspectives. At Amazon, I lead and participate in several design groups that help foster design collaboration and inclusiveness across teams.

I spend my free time exploring the world with my family. I also mentor new designers, helping them transition into a design career. Most weekends, you’ll find me practicing my singing or perfecting my biryani recipe.

Please email me (spadala91@gmail.com) if you have any questions about my work or my experience. To learn more about me download my resume.

What people have said about me

  • “Shruthi demonstrates a strength in right sizing projects. She knows what fidelity to deliver and has been able to influence her partners and set expectations on the right deliverable for the problem and phase of work. Shruthi is sought out by leaders for her expertise. She is approached by CEUX team members and other UX category teams (e.g. HIT, BuyX) for her input and perspective. People know that they can count on her for quality work and well thought out solutions. Shruthi consistently delivers results. She is meticulous in her time management and gets positive feedback on her work. Her partners can count on her to not only to deliver the best solution, but to also present the CX well to leadership.”

    Amy Haupl | UX Design Leader at Amazon

  • "Shruthi is a true power multiplier in its truest sense. Not only does her work stand above the rest, but she inspires others through her patience, partnership, and effort to constantly raise the bar on our design and customer experience."

    Ryan Wilkerson | Design Leadership | HBO, Apple, Microsoft, Amazon

  • “Shruthi is an absolute pleasure to work with. Needless to say, she has an excellent eye for design and detail. She is open minded and eager to learn and works very well in a continuous feedback loop to produce high quality work. Her experience developing enterprise level products at Yahoo gives her a valuable perspective in addition to a designer's view. She is now capable of producing designs which are not only engaging and user friendly, but also pragmatic, consistent and performant.”

    Anwesha Deb | Product Lead at Amazon

  • "I’ve had the pleasure of working with Shruthi for over 5 years. She is an amazingly thoughtful designer who is able to successfully bridge the gap between a product and its users. Always able to defend her design decisions in a productive manner while further gaining the confidence of her peers. Through various discovery sessions, she has honed her ability to discover what the end-user truly needs. If you’re looking for a user-centered designer who works effectively with users, product owners, designers, and engineers, to deliver high impact designs, look no further!

    Jim Lung | Product Designer & Manager

  • “Shruthi was both my manager and the first friend I made at Symplicity when I was working as their UX design intern in Summer 2019. From day one, she made sure I had everything I needed to succeed at my job. I was given the type of design projects that I wanted to be a part of and that I could learn most on. Her eagerness to help me motivated me to do the best job I could. Any employee would be lucky to have Shruthi as a manager.”

    Astha Khurana | Sr. UX Designer

  • "Shruthi brings great customer insights to the Wireless Project. She always put herself in the customers’ shoes to insist on product features that at least meet and even exceed customers’ expectations. She is also super innovative and proactive in finding ways to gather customer insight/product knowledge like leading usability studies and brainstorming/think big sessions."

  • "Shruthi is ability to observe and analyze are exceptional. Shruthi clearly when working with problems and enjoys problem-solving. She always contributes to the efforts of the team, and is very generous in her support and feedback. She knows how to look to the right people for help. She always presents her ideas, solutions and feedback in a thoughtful and professional manner."

  • "Shruthi super-power is customer-obsession. When I worked closely with Shurthi to resolve an issue on iPhone wireless pages where the customer CX was poor, she quickly came up with multiple variations to address the customer problem. She took the time to understand the problem and built the right CX and ensured her recommendations were inline with AUD guidelines. Really, enjoyed working with her."

  • "Shruthi is a diligent and organized designer. She cares about customers and produces designs – such as her Wireless work – with great detail, even influencing other regions with her work."

  • "Shruthi has done an outstanding job partnering with PM and Engineering teams. She is a trusted partner for UX designs on several initiatives, and I can be confident that she will represent CE Tech well when working with external teams on ambiguous projects."

  • "Shruthi led workshops across teams and created designs solving important customer problems across wireless. Her super power is creating structure to solve ambiguous customer problems."

  • "Shruthi's super power is her ability to go deep and ask the right questions in order to get to the core of complex design and technical problems. Her work on the wireless north star showcases a strong understanding of the space and the unique challenges facing our customers."

  • "Shruthi’s superpower is her ability to identify opportunities for collaboration. She drives influence across teams and takes leadership opportunities to improve our processes and how we work with others."