Hi! I’m Shruthi, a Senior UX Designer at Amazon, leading innovative shopping strategies for electronics.
Previously at Yahoo! and Symplicity.
Recent work
Postpaid wireless carrier integration on Amazon (see in press)
Role: Lead UX Designer owning end-to-end product design.
Key skills: Research, strategy, visual design, prototyping, usability testing.
Designed a new shopping paradigm that allows customers buying a phone on Amazon, to purchase and activate a postpaid wireless plan for the phone directly on Amazon. Launched this experience in EU with Vodafone in 2022, and in US with Boost Infinite in 2023.
Shopping assistance for electronics products on Amazon
Role: Lead UX Designer owning end-to-end product design.
Key skills: Generative AI, content strategy, visual design, prototyping, testing.
Designed an experience that helps customers shopping for electronics, to learn about technical specs and understand how those relate to usage, so that they can confidently buy the right product for their needs. Launched in 2023 in 22 marketplaces and 30 languages.
Inline video autoplay on product detail pages on Amazon
Role: Lead UX Designer owning end-to-end product design.
Key skills: Content strategy, interactive video prototyping, design, testing.
Designed an inline video autoplay experience on product detail pages so that customers can quickly learn about the product. Tested and launched this experience in 2023 across all product categories on Amazon’s mobile app in the US.
North Star vision for product detail pages
Role: Lead UX Designer creating and activating north star vision strategy.
Key skills: UX strategy, design thinking workshops, presentation, influence.
Created a north start vision and 3-5 year strategy for electronics product detail pages informed by customer needs, market trends, and opportunities. Vision and strategy were socialized by inviting cross-functional partners across the org to participate in creating in strategy through design thinking workshops.